Campaign Showcased on CNN Travel
To watch the video about the science of happiness click HERE.
Costa Rica Tourism Ad Wins Award at International Film Festival
The International Tourism Film Festival, Festival ART&TUR, recognizes the best tourism audiovisual productions worldwide. This year Costa Rica was recognized as the Best Production with “Costa Rica, My Choice, Naturally”.
Commercial for Sap! Maple Beverage Company
Sap! products are non-alcoholic beverages made from 100% pure maple sap straight from the maple trees of Vermont. Our Maple Sap! Soda and Maple Sap! Seltzer are great alternatives to sugar-sweetened beverages. Sap! is about more than just satisfying a craving. It’s also about tradition. Our products make the time-honored tradition of the maple harvest accessible to everyone, while supporting Vermont’s working landscape and rural economy.
Costa Rica | My Choice, Naturally | Explore Nature
“With its vast biodiversity and numerous endemic species, Costa Rica offers a unique nature experience unlike any other. The Costa Rican government and private sector have made substantial efforts to protect its natural lands by incentivizing conservation. Today, more than 25% of Costa Rica consists of protected lands and represents 5% of the world’s biodiversity.”
Click HERE to find out more.
Front Page on one of Costa Rica’s Leading Newspapers
“What is better for Costa Rican tourism than an adorable talking sloth? A beautiful neuroscientist, yoga teacher and adventurer named Brittany Fair is better.”
Costa Rica | My Choice, Naturally | Are You Making the Right Choices?
“ICT in conjunction with CNN have produced a digital content hub, which will house feature articles, audio and images. Videos will highlight the host’s journey as they speak to locals, try typical cuisine and participate in wellness and adventure activities.”
To view the digital content hub click here.
Yoga Studio in Burlington, Vermont Talks About the Campaign
Costa Rica launches new campaign in North America
“For the first time in its history, the Costa Rica Tourism Board (ICT) has established a partnership with the United Nations World Tourism Organization (UNWTO) and CNN International to launch a new campaign: “essential Costa Rica. My Choice, Naturally.”
To read more about the new Essential Costa Rica tourism campaign, check out this article from NBC here.
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